About Us

Confidently taking the best care of your skin

Good skin = healthy skin. Our philosophy centers around doing what's important, steering away from the extra effort and overwhelming pressure of maintaining an extensive beauty routine.

At Alias for Good Skin, we believe skincare should be easy and uncomplicated, providing you with the confidence that you are taking the best care of your skin.

Our founder is a true skincare enthusiast. Through her personal skincare journey, she identified common barriers faced by many - too many products, too many steps, and an overload of information on social media. Oftentimes, trendy skincare practices result in red and irritated skin instead of the healthy, glowing complexion we desire. This realization has fueled our mission to create a simplified yet effective skincare routine through the concept of minimalism, to help you achieve healthy skin.

A minimalist approach to skincare

At the core of minimalist skincare, lies the principle of doing what is essential. In contrast to an extensive beauty routine that is trendy, it's about selecting the right skincare routine, products, and ingredients that align with your skin's needs.

A minimalist skincare approach offers numerous benefits for both you and your skin.

  • Experience more freedom and energy as your routine takes only a few minutes, allowing you to spend your time on things you love.
  • Say goodbye to mental stress associated with extensive routines, as simplifying your skincare regimen provides a small mental break.
  • Moreover, a minimalist routine is budget-friendly, saving you from the financial strain of trying every new skincare product and maintaining an elaborate regimen.

Take a break from skincare trends and build a routine that truly works for you and notice how much better it makes you feel.

Starting with a few simple steps

  • Cleanse

    First step to healthy skin

  • Tone

    Prep skin & for extra hydration

  • Moisturise

    Nourish your skin

  • Sunscreen

    Always protect your skin

Be mindful that each of us have different skincare needs. Choose products and ingredients aligned with your skin's unique requirements, ensuring a customized approach to your skincare routine.

Our promise - results you can see and feel

At Alias for Good Skin, we collaborate with R&D experts in Japan to develop multi-functional formulations using quality ingredients, thereby ensuring that achieving healthy and glowing skin is both simple and attainable.

Say goodbye to 'lazy' days or feeling guilty about doing less than others; embrace a skincare routine that works effortlessly for you.